#fashionblogger BEAUTY TREND

Latest beauty trend – brow lamination

The pursuit of thick bushy eyebrows is real, especially for those lacking in that department. Brow treatments available for us now are – threading, tinting and microblading that can make up for lack of hairs, shape and color. However nothing has offered us that fashionable feathery look that we’ve seen so often in editorial shoots and on the runway – yet.



Brow lamination aka “brow lift” is a natural keratin infusion for your brows. Lamination is no longer just a reference to that shiny finish applied to an important piece of paper. The concept has made it’s grand return to our lives with this latest beauty (brow) trend. An innovative technique called brow lamination originated in Russia, and it’s quickly making it’s way west. You may have already noticed pictures of full, thick, slicked up brows with a high shine finish taking over your Instagram explore page. Well that is brow lamination at the moment, most popular beauty trend when it comes to brows. It’s more or less semi permanent soap brows. In it’s full effect you can raise a brow arch, straighten them, extend brow tail, add length, give them a fuller look and volume, and all that by lifting brow hairs up and creating a perfect shape.


Brow lamination is basically perm for your brows, as it gives them a set, uniform shape for an extended period of time. Instead of curls when applied to your hair/lashes a setting lotion helps brow hairs stay brushed up and they stay lifted upward for about 6 weeks, so you can wake up every day with bolder, fuller brows.

The actual process starts off by applying a lifting cream onto the brow which creates a chemical process that breaks down bonds in each hair, allowing them to be moved into a new shape. Next the brow hairs are brushed up into place and a neutralizer is applied to reform the bonds into their new shape. Then the nourishing oil is added to the brows to replenish their moisture after the chemical treatment process. So it basically does what lash lift does for your lashes.

Brow lamination process takes approximately 30-45 minutes. This treatment can also include brow tinting and shaping to complete the look.



For the first 24 hours following your brow lamination treatment DO NOT:

  • wet or rub your eyebrows
  • apply any cream or oils around the brow area
  • apply any make up on the brows
  • take a steamy shower, sauna or sweat excessively


Those who have an abundance of brow hairs will reap the benefits of lamination with a hold that no product could previously deliver. But those with finer brows can benefit too, since it helps give the appearance of slightly fuller brows and it covers any sparse areas.

It’s a great alternative to microblading which can be painful and works on the skin rather than the hairs. Instead lamination helps to add color and definition to brows without any after effects that take time to heal.

But brow lamination can also harm your brow hairs. Just as over processing the hair on your scalp with chemicals can cause breakage, dryness and even loss of hairs, the same stands for brow hairs. With this in mind conditioning and nourishing the brows afterward with an oil is essential. Be sure to keep in mind the health of your brows and eyes in mind.

I do hope you understand the whole process that goes into this beauty treatment, and is up to you to decide what is best for you and your eyebrows. I did my research to help you prepare if you are going for this treatment or at least to inform you what is new in the beauty industry.

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